{"id":1577,"date":"2021-05-16T10:18:15","date_gmt":"2021-05-16T10:18:15","guid":{"rendered":"http:\/\/lexcrea.com\/emprender-en-plena-pandemia-la-experiencia-de-benoit-menardo-co-founder-de-payflow-4\/"},"modified":"2021-06-14T09:00:34","modified_gmt":"2021-06-14T09:00:34","slug":"el-valor-de-la-marca-como-intangible-conversando-con-el-director-de-marketing-de-spar-carles-cervilla","status":"publish","type":"post","link":"https:\/\/lexcrea.com\/en\/el-valor-de-la-marca-como-intangible-conversando-con-el-director-de-marketing-de-spar-carles-cervilla\/","title":{"rendered":"El valor de la marca como intangible. Conversando con el director de Marketing de Spar, Carles Cervilla."},"content":{"rendered":"<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Bienvenidos y bienvenidas a un nuevo cap\u00edtulo del podcast de Lexcrea.<\/p>\n\n\n\n<p>En esta ocasi\u00f3n, <a href=\"http:\/\/lexcrea.com\/equipo\/nuria-ramirez\/\">N\u00faria Ram\u00edrez<\/a> conversa con <a href=\"https:\/\/www.linkedin.com\/in\/carles-cervilla-valle\/\" rel=\"nofollow noopener\" target=\"_blank\">Carles Cervilla<\/a>, Director de marketing de Spar espa\u00f1ola sobre el valor de la marca Spar como intangible.\u00a0<\/p>\n\n\n\n<p>3, 2, 1&#8230;\u00a1arrancamos!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe id=\"audio_70071724\" frameborder=\"0\" allowfullscreen=\"\" scrolling=\"no\" height=\"200\" style=\"border:1px solid #EEE; box-sizing:border-box; width:100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_70071724_4_1.html?c1=D74437\"><\/iframe>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Bienvenidos y bienvenidas a un nuevo cap\u00edtulo del podcast de Lexcrea. En esta ocasi\u00f3n, N\u00faria Ram\u00edrez conversa con Carles Cervilla, <a class=\"read_more\" href=\"https:\/\/lexcrea.com\/en\/el-valor-de-la-marca-como-intangible-conversando-con-el-director-de-marketing-de-spar-carles-cervilla\/\" target=\"_blank\" style=\"font-weight: 700;\">&#8230; LEER M\u00c1S<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2666],"tags":[],"class_list":["post-1577","post","type-post","status-publish","format-standard","hentry","category-podcasts","wpautop"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/posts\/1577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/comments?post=1577"}],"version-history":[{"count":4,"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/posts\/1577\/revisions"}],"predecessor-version":[{"id":1856,"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/posts\/1577\/revisions\/1856"}],"wp:attachment":[{"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/media?parent=1577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/categories?post=1577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexcrea.com\/en\/wp-json\/wp\/v2\/tags?post=1577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}